Diego Portfolio
TUTTi Club
TUTTi Club Logo
TUTTi Club is a Mobile Game App Store that brings the newest games around the world into China.
MY ROLE:
Creative Direction

 

TASKS:
– Branding
– Conceptualization
– Illustration
– UI / UX
– Video Production
SUMMARY

 

TUTTi Club born from the need to promote our own mobile games and to have a platform to help players find the best overseas games in one place.

 

My role in this project was from defining the name, branding and concept, to implement all this ideas and design the UI and marketing design assets.
BRAND IDEATION PROCESS
HI-FIDELITY DRAFTS
FINAL DESIGN
CREATION OF TUTTi ALIEN
TUTTi Alien born in Creaton, a planet far far away from Earth. He loved playing mobile games and he decided to open his own Club to gather the best games and the best players from all over the universe. Thats how TUTTi Club was born.

 

*Concept of character created by me and TUTTi Club team, llustration not made by me.

CONCEPTUALIZATION
TUTTi ALIEN ASSETS AND USES
Emojis / Stickers

(Not by me)

Merchandising

Thank you for reading!

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